Wednesday, April 29, 2009

Achieving Pure Perfection

Golf enthusiasts know that all it can take is one missed stroke to lose a game. While skill on the course is one factor in a great game, the equipment used is another major contributor to performance.

It is essential for golf clubs to perform consistently and correctly, which is why many avid players and professionals look to technological advancements in their quest for perfection.

Every golf club created is unique to itself. Regardless of material manufacture and output, the shaft cannot be perfectly round, straight or stiff throughout its length. SST PURE Shaft Alignment is a technology that analyzes golf shafts after manufacture and locates the most stable orientation of any golf shaft to minimize off-line bending and twisting. The system places all of the shafts in a set of clubs into the same orientation for a more consistent game.

The technology behind the system is simple but revolutionary to the golf game. The shaft is first removed from the head and placed in a computer-driven machine. This machine checks for irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. Then the shaft is corrected, or PUREd as the company calls it.

Independent testing on players of all skill levels has established that SST PURE improves impact repeatability on the center of the clubface by up to 51 percent. Clubs that have been PUREd have a softer feel than randomly installed shafts.

This technology is frequently relied upon by PGA tour players, some of whom will not even hit a ball until their clubs have gone through the analysis.

The process can be performed on existing clubs, new clubs or new shafts -- steel or graphite -- from all major manufacturers. For more information on SST PURE(R) shaft alignment or to locate a licensee near you, call 877-254-4648 or visit

Apart from using technology to improve your golf game, here are some other strategies you can employ.

* Invest in a good set of golf shoes that will provide the right level of traction and comfort.

* Improvements in your golf game will come from plenty of practice on the course and at the driving range. Frequent practice is valuable in lowering your handicap and taking strokes off of your game.

* Improved attitude can also go a long way toward a better golf game. Learn from setbacks and don't get discouraged.


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